Muela-Meza, Zapopan Martín Medios de comunicacion, industria editorial y bibliotecas para el fomento del desarrollo lector: una alianza estrategica., 2004 [Newspaper/magazine article]
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English abstract
It presents an strategic alliance amongst mass media, book industry and librarians to promote the reading development in public libraries. This idea is taken from the example of the Big Read program of the BBC in UK.
Spanish abstract
Se promueve una alianza estrategica entre los medios masivos de comunicacion, la industria editorial y los bibliotecarios para fomentar el desarrollo de la lectura en bibliotecas publicas. La idea parte tomando como ejemplo el programa Big Read de la BBC del Reino Unido.
| Item type: | Newspaper/magazine article |
|---|---|
| Keywords: | [Spanish keywords] Bibliotecas publicas; medios masivos de comunicacion; industria editorial; desarrollo lector; fomento de la lectura; BBC. [English keywords] Public libraries; mass media communication; book industry; reading development; reading promotion; BBC. |
| Subjects: | E. Publishing and legal issues. > EB. Printing, electronic publishing, broadcasting. C. Users, literacy and reading. > CF. Reading and story telling. E. Publishing and legal issues. > EC. Book selling. A. Theoretical and general aspects of libraries and information. > AC. Relationship of LIS with other fields . E. Publishing and legal issues. > EA. Mass media. D. Libraries as physical collections. > DC. Public libraries. B. Information use and sociology of information > BG. Information dissemination and diffusion. |
| Depositing user: | Zapopan Martín Muela-Meza |
| Date deposited: | 26 May 2008 |
| Last modified: | 02 Oct 2014 12:11 |
| URI: | http://hdl.handle.net/10760/11642 |
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