Chalhub, Tania and Gauz, Valeria Museus nos Portais de Universidades Públicas: navegando pelo sudeste brasileiro., 2013 . In Encontro Nacional de Pesquisa em Ciência da Informação, Florianópolis, SC, October 29 to November 1, 2013. [Conference paper]
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English abstract
Our research aims to map the visibility of museums on public university web sites in Southeast Brazil. We approach the question from the standpoint of information science with the intention of contributing to the effectiveness of museum promotion on the web. Our research examined the web portals of public universities at all three levels (federal, state, and municipal). We measured the visibility of information about museums on university homepages using the criteria of high, medium, low, and null. The results were very unequal. Of the forty-nine museums referred to thirteen university web sites, twenty-one had high visibility; eleven had medium visibility; fifteen had low visibility, and two had no visibility. A number of university web sites are failing to make known to the public the educational and cultural content to be found in their museums.
Portuguese abstract
A pesquisa visa a mapear a visibilidade de museus nos web sites de universidades públicas no Sudeste do Brasil do ponto de vista da Ciência da Informação, com o objetivo de contribuir para a promoção de museus na internet. O estudo teve como ponto de partida os portais das universidades públicas federais, estaduais e (uma) municipal. Critérios foram utilizados para medir a visibilidade (alta, média, baixa e nula) da informação que os museus tinham nas homepages universitárias. Os resultados se mostraram desiguais. Dos 49 museus relativos às 13 universidades; 21 tinham visibilidade alta; 11 tinham visibilidade média; 15, baixa; e dois não tinham visibilidade. A maioria dos web sites das universidades não torna visível, de forma satisfatória, a existência de seus museus.
| Item type: | Conference paper |
|---|---|
| Keywords: | University museums, Information and Communication Technologies. Internet, Portals, Visibility of museums |
| Subjects: | H. Information sources, supports, channels. > HQ. Web pages. H. Information sources, supports, channels. > HR. Portals. I. Information treatment for information services I. Information treatment for information services > IK. Design, development, implementation and maintenance |
| Depositing user: | Mrs. Valeria Gauz |
| Date deposited: | 08 Dec 2014 10:48 |
| Last modified: | 08 Dec 2014 10:48 |
| URI: | http://hdl.handle.net/10760/24114 |
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