Strategies of e-marketing in library information products and services

Amin, Jignesh and Dave, Amita Strategies of e-marketing in library information products and services., 2013 . In 3rd National Library Seminar and 29th Library conference by Gujarat Granthalaya Seva Sangh, Bhuj-Kutch (Gujarat), 28-30 January, 2013. [Conference paper]

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English abstract

To meet the ever-increasing demands of users for information and make the process self sustainable it has become essential to use marketing strategies for information products and services also. Marketing library services does not mean a mere profit oriented function but is meant to provide at right time and right place correct information in a competitive way. The size library may be small or big, but e-Marketing helps in providing modern and precise information to its end-users at minimum expenses and in less time.

Item type: Conference paper
Keywords: Marketing; e-Marketing; e-Information; e-Products; Products and services; Library marketing
Subjects: H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Mr. Jignesh Amin
Date deposited: 30 Mar 2016 05:59
Last modified: 30 Mar 2016 05:59


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