Bibliotecas y analítica web: una cuestión de privacidad

Uviña, Ramiro Federico Bibliotecas y analítica web: una cuestión de privacidad. Información, Cultura y Sociedad, 2015, n. 33, pp. 105-112. [Journal article (Paginated)]

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English abstract

This paper describes the current web monitoring techniques, emphasizing on how these tools handle the data privacy, with the purpose of establishing guidelines for the adoption of web analytic tools in libraries. Hereby, it presents a comparative analysis of privacy in web analytic software: Google Analytics and Piwik, concluding that libraries aware of privacy matters should use Piwik before Google Analytics, for the blurry Google privacy policies.

Spanish abstract

Describe las formas de monitoreo web existentes, poniendo el foco en como estas herramientas gestionan la privacidad de los datos, con el objetivo de brindar recomendaciones en cuanto a la adopción de software de analítica web en las unidades de información. Para esto se realizó un estudio comparativo de la forma en que gestionan la privacidad dos herramientas de analítica web: Google Analytics y Piwik, concluyendo que para las bibliotecas es recomendable seleccionar la última para soslayar las borrosas políticas de privacidad de Google.

Item type:	Journal article (Paginated)
Keywords:	Analítica web, Bibliotecas, Privacidad, Google Analytics, Piwik, Web analytics, Libraries, Privacy
Subjects:	L. Information technology and library technology
Depositing user:	Graciela Giunti
Date deposited:	28 Jun 2016 15:40
Last modified:	28 Jun 2016 15:40
URI:	http://hdl.handle.net/10760/29544

References

1. Croll, Alistair y Sean Power. 2009. Complete Web Monitoring. Beijing: O’Reilly.

2. Elliott, Justin. 2013. Remember When the Patriot Act Debate Was All About Library Records? <http://www.propublica.org/article/remember-when-the-patriot-act-debate-was-about-library-records> [Consulta: 15 Julio 2015]. [ Links ]

3. Google Analytics Terms of Service. <http://www.google.com/analytics/terms/us.html> [Consulta: 15 Julio 2015]. [ Links ]

4. Kaushik, Avinash. 2010. Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! <http://www.kaushik.net/avinash/best-web-analytics-tools-quantitative-qualitative/> [Consulta: 15 Julio 2015]. [ Links ]

5. Marek, Kate. 2011. Web Analytics Overview. En Library Technology Reports. Using Web Analytics in the Library. Vol. 47, No. 5, 5-10. <https://journals.ala.org/ltr/article/view/4233> [Consulta: 15 Julio 2015]. [ Links ]

6. Miller, Stephan A. 2012. Piwik Web Analytics Essentials: A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics. Birmingham: Packt Publishing. Links ]

7. Piwik. <http://piwik.org/> [Consulta: 15 Julio 2015]. [ Links ]

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