Perfil del profesional de la comunicación interactiva: fundamentos, actualidad y perspectivas

Soler-Adillon, Joan, Sora, Carles, Freixa, Pere and Ribas, Joan-Ignasi Perfil del profesional de la comunicación interactiva: fundamentos, actualidad y perspectivas. El profesional de la información, 2016, vol. 25, n. 2, pp. 196-208. [Journal article (Paginated)]

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English abstract

A profile of the interactive communication professional: foundations, current trends and perspectives. Over the last few years the role of the interactive communication professional has changed parallel to technological innovation and the introduction of new communication paradigms. Digital technology has facilitated the creation of the interaction designer, a professional position in many production teams and digital newsrooms that has yet to be fully defined. This paper presents an attempt to define the characteristics and necessary knowledge of the interaction communication expert. This is done by reviewing the skills needed for the practice of interaction design, looking at the career paths offered by graduate and undergraduate studies in interactive communication, and evaluating a case study in the field of interactive documentary. By comparing the results of the three analytical methods (literature review, comparative analysis, and case study) we present research that covers the differing perceptions that exist of this professional position. This analysis brings to the surface a lack of consensus in an emerging field that is still evolving and adapting since its appearance nearly twenty years ago.

Spanish abstract

Durante los últimos años, el rol del profesional de la comunicación interactiva ha ido cambiando paralelamente a las innovaciones tecnológicas y a la introducción de nuevas prácticas comunicativas. La irrupción de las tecnologías digitales propició la aparición del diseñador de interacción, una figura presente en muchos equipos de producción y redacciones digitales pero que continúa sin estar bien definida. En este artículo se presenta una aproximación a las características que definen este perfil profesional a partir de tres aportaciones: las competencias necesarias para desarrollar la tarea del diseñador de interacción, las salidas profesionales de los estudios universitarios centrados en esta figura y un estudio de casos en el ámbito del documental interactivo. La confrontación de los datos obtenidos mediante los tres métodos de análisis utilizados (estudio bibliográfico, análisis comparativo y estudio de casos) permite trazar un amplio panorama que abarca las distintas percepciones que, de forma simultánea, se tienen de esta figura. Los diferentes enfoques ponen de relieve tanto la falta de consenso, como el eclecticismo y la inmadurez de los estudios sobre un ámbito profesional que sigue en proceso de evolución, adaptación y reafirmación veinte años después de su aparición.

Item type: Journal article (Paginated)
Keywords: Diseño de interacción; Diseñadores de interacción; Perfiles profesionales; Comunicación; Interactividad; Comunicación interactiva; Innovación; Discurso interactivo; Creación digital; Interactive design; Interaction designers; Professional profiles; Communication; Interactivity; Interactive communication; Innovation; Interactive discourse; Digital creativity.
Subjects: B. Information use and sociology of information > BJ. Communication
G. Industry, profession and education.
H. Information sources, supports, channels. > HI. Electronic Media.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Irene Ruiz-De-Conejo
Date deposited: 18 Nov 2016 18:37
Last modified: 18 Nov 2016 18:37
URI: http://hdl.handle.net/10760/30329

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