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Selling the JUBILEE Project:issues arising from a methodology

Gannon-Leary, Pat and Banwell, Linda and Childs, Sue (2002) Selling the JUBILEE Project:issues arising from a methodology. [Journal Article (Print/Paginated)]

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Abstract(s)

This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw’s work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying to sell the project to putative participants. Issues discussed include length – and degree of difficulty - of questionnaire; how to sell a questionnaire; and how to identify key prospects for interviews and focus groups. Through the experiences gained, the JUBILEE researchers were able to identify key points of good fieldwork practice in relation to the issues discussed.


Item Type:Journal Article (Print/Paginated)
Keywords:JUBILEE project, methodology, questionnaire, academic researchers
Subjects:B. Information use and sociology of information. > BH. Information needs and information requirements analysis.
Full Metadata:Show all fields
ID Code:3366
Deposited By:Brown, Kristina
Deposited On:14 Mar 2005
Last Modified:19 Nov 2008 09:42
Statistics:View statistics for this eprint

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