Elorriaga-Illera, Angeriñe, Usín-Enales, Sandra and García-Azpuru, Amaia Evolución del community manager en las pymes del País Vasco y Navarra. El profesional de la información, 2018, vol. 27, n. 3, pp. 651-658. [Journal article (Paginated)]
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English abstract
Evolution of the community manager in small enterprises of the Basque Country and Navarre. The evolution of the community manager profession is studied in enterprises located within the Basque Country and Navarre, Spain. This professional position has been analyzed previously, but not within specific regions. The investigation was conducted in two stages: the first one in 2013 when this new professional position started appearing in enterprises, and the second one in 2017. Using a survey that was administered to 164 enterprises located in the Spanish autonomous commu-nities of the Basque Country and Navarre, and using the Delphi method, we found that the community manager position existed at the majority of enterprises. However, the characteristics/features of the positions have undergone some changes over the past four years: salaries have improved; professionals have more experience; they work in teams that include su-pporting professionals; and they have higher budgets for the strategies used in social networks.
Spanish abstract
Se analiza la evolución de una figura profesional: el community manager, en las empresas del País Vasco y Navarra entre 2013 y 2017. Si bien la figura profesional se ha analizado anteriormente y se han expuesto definiciones para ella, nunca se ha estudiado su presencia y evolución en las pymes de una región concreta. Para ello se ha realizado una investigación cuanti-tativa en dos fases: la primera en 2013 y que establecemos como punto de partida y la otra en 2017 para poder realizar una comparativa de la evolución. A través de una encuesta realizada a 164 empresas de la CAPV y Navarra y el método Delphi con expertos en la materia, hemos descubierto que el community manager ha cambiado en cuatro años en varios aspectos como son el salario percibido, experiencia previa en el puesto, equipos de trabajo y presupuestos destinados a acciones en redes sociales.
| Item type: | Journal article (Paginated) |
|---|---|
| Keywords: | Redes Sociales; Medios sociales; Community managers; Pymes; Pymes vascas; Pymes navarras; Comunicación digital; Comunidades online; Empresas vascas; Empresas navarras; Social networks; Social media; Community managers; Small enterprises; Digital communication; Online communities; Basque enterprises; Navarre enterprises |
| Subjects: | H. Information sources, supports, channels. > HT. Web 2.0, Social networks |
| Depositing user: | S Sanchez |
| Date deposited: | 06 Mar 2019 17:07 |
| Last modified: | 06 Mar 2019 21:24 |
| URI: | http://hdl.handle.net/10760/34154 |
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