|Massísimo i Sánchez de Boado, Àngels and Franganillo, Jorge (2005) An IFLA Management & Marketing Section Project: The MatPromo Database. [Book Chapter] (In Press)
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Abstract(s)
The MatPromo database was created in October 2002 as a project of IFLA’s Management & Marketing Section. The objective of the project consists of creating a database of images of objects and documents designed for promoting all kinds of libraries in any country. The images are described and are accessible through a user-friendly interface for searching internationally. The aim of the database is to facilitate ideas for promotional campaigns of library services. The database is hosted on the project server of the University of Barcelona’s Department of Library and Information Science (http://bidoc.ub.es/pub/matpromo/) and a link to it is made available from the web of IFLA’s Management & Marketing Section (http://www.ifla.org/VII/s34/). This article attempts to introduce MatPromo and explain its technical characteristics, content, and usefulness for librarians around the world.
| Item Type: | Book Chapter |
|---|---|
| Keywords: | Promoción de bibliotecas, marketing de bibliotecas, bases de datos, imágenes promocionales, merchandising, library promotion tools, library promotion materials, databases, IFLA, bookmarks, badges, posters, bags, pins |
| Subjects: | H. Information sources, supports, channels. > HL. Databases and database Networking. L. Information technology and library technology. > LN. Data base management systems. F. Management. > FB. Marketing. H. Information sources, supports, channels. > HH. Audio-visual, Multimedia. |
| Full Metadata: | Show all fields |
| ID Code: | 3742 |
| Deposited By: | Franganillo, Jorge |
| Deposited On: | 21 Aug 2005 |
| Last Modified: | 19 Nov 2008 09:46 |
| Statistics: | View statistics for this eprint |
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