Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis

Tavosi, Maryam and Naghshineh, Nader Studying "Bounce Rate" and "Average Visit Duration" on the Iranian University Library Websites: Correlation Analysis. International Journal of Digital Content Management, 2021, vol. 2, n. 2, pp. 171-183. [Journal article (Paginated)]

[thumbnail of DCM_Volume 2_Issue 2_Pages 171-183.pdf]
Preview
 Text
DCM_Volume 2_Issue 2_Pages 171-183.pdf
Download (717kB) | Preview

English abstract

Purpose: Nowadays, average visit duration through the university library websites and bounce rate of the web users, are two important factors from the standpoint of Google Search Engine Optimization (SEO). The main objective of this paper is to study the two mentioned factors in Iranian university library websites and interactive relationship analysis between them. Method: This study opted for the webometrics approach. The research community was 42 library websites of Iranian governmental universities affiliated with the ministry of science, except Payam- Noor and Farhangian. These mentioned websites were analyzed by the descriptive and analytical survey methods. The data had been extracted by the "Similarweb" analytical tool (3 months: January to March 2020). Three software, "SPSS22", "Excel" and "LibreOfficeCalc", were used for data analysis. Findings: The lowest (best) bounce rates from the library website were observed in the websites of the Central Library of Allameh Tabatabai University and the Digital Library of the University of Guilan, respectively. The highest (best) "average visit duration", was observed in the digital library websites of Isfahan university of technology and the university of Tehran, respectively. Conclusion: The "bounce rate" of members of the research community has been observed between 13% and 100%. Also, "average visit duration" has been seen from 0 to 300 seconds. Iranian university library websites from the standpoint, two factors that impacted Google SEO, have been seen in the weak level. A significant inversely correlation was obtained between "Bounce Rate" and "Average Visit Duration" in 42 Iranian governmental university library websites with an amount of 0.6.

Item type: Journal article (Paginated)
Keywords: Web Visibility, User Engagement, University Library, Search Engine Optimization (SEO).
Subjects: B. Information use and sociology of information
B. Information use and sociology of information > BD. Information society.
D. Libraries as physical collections.
Depositing user: Mr Saeed Asgharzadeh
Date deposited: 25 Dec 2023 09:46
Last modified: 25 Dec 2023 09:46
URI: http://hdl.handle.net/10760/45163

References

Ale Ebrahim, N. (2016). "Optimize Articles for Search Engine to Improve Research", Working Paper, University of Malaya, 23 March. Available at: https://www.researchgate.net/profile/Nader-Ale-Ebrahim/publication/299365812_Optimize_articles_for_search_engine_to_improve_research_visibility/links/56f215a808aed354e56fcc0e/Optimize-articles-for-search-engine-to-improve-research-visibility.pdf (Accessed 4 July 2020)

Arlitsch, K. (2017). SEO to SWI (a progression) improving the visibility of libraries and their collections. OCLC-RLP. Retrieved from OCLC website: https://www.scribd.com/document/380185943/Arlitsch-SEO-Swi-Oclcrlp-London-2017

Askey, D., & Arlitsch, K. (2014). Heeding the signals: Applying web best practices when Google recommends. Journal of Library Administration, 55(1), 49-59. https://doi.org/10.1080/01930826.2014.978685

Cahill, K., & Chalut, R. "Optimal results: What libraries need to know about Google and search engine optimization". The Reference Librarian, 2009, Vol 50 No3, pp.234-247. https://doi.org/10.1080/02763870902961969

Coates, M. (2014). Search Engine Queries Used to Locate Electronic Theses and Dissertations: Differences for Local and Non-Local Users. Library Hi Tech, accepted, scheduled for publication. Retrieved November 13, 2020, from https://aurora.auburn.edu/bitstream/handle/11200/48472/ETD_queriesPaper_20140819.pdf?sequence=1&isAllowed=y

Dawson, A. & Hamilton, V. Optimizing metadata to make high‐value content more accessible to Google users, Journal of Documentation. 2006, 62(3) , 307-327. https://www.emerald.com/insight/content/doi/10.1108/00220410610666484/full/html

Dickinson, Z., & Smit, M. (2015). Being where the people are: The challenges and benefits of search engine visibility for public libraries. Library Hi Tech News, 32(10): 11-15. doi:10.1108/lhtn-08-2015-0055

Dickinson, Z. & Smit, M. (2016). Canadian public libraries and search engines: barriers to visibility. Aslib Journal of Information Management, 68(5):589-606. https://www.emerald.com/insight/content/doi/10.1108/AJIM-09-2015-0147/full/html

Fox, R. Benefits of exposure. OCLC Systems & Services: International digital library perspectives. 2014, 30(4): 206-211. https://www.emerald.com/insight/content/doi/10.1108/OCLC-07-2014-0029/full/html

Gasparotto, M. (2014). "Search Engine Optimization for the Research Librarian: A Case Study Using the Bibliography of U.S. LatinaLesbianHistory and Culture". Practical Academic Librarianship, 2014, Vol 4 No 1, pp.15-34. https://scholarship. libraries.rutgers.edu/esploro/outputs/journalArticle/Search-Engine-Optimization-for-the-Research-Librarian-A-Case-Study-Using-the-Bibliography-of-US-Latina-Lesbian-History-and-Culture/991031550029904646#file-0

Lee, S., Jang, W., Lee, E., & Oh, S. G. (2016). Search engine optimization: A case study using the bibliographies of LG Science Land in Korea. Library Hi Tech, 34(2), 197-206. doi:10.1108/lht-02-2016-0014

Lotfipanah, M., & Azadeh, F. (2017). "Enhance Impact of Researchers, Journals and Increase Success for More Citations". Trends in Information Management, Vol 11 No 2, pp.174-200. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3193557

Manek, F. S., Reddy, A. J., Panchal, V., & Pinjarkar, V. (2017). "Hybrid crawling for time-based personalized web search ranking". International conference of Electronics, Communication and Aerospace Technology (ICECA). https://doi.org/10.1109/iceca.2017.8203681

Narwal, A., & Chauhan, R. (2018). Web traffic perspective of private universities of Haryana. JIMS8I International Journal of Information Communication and Computing Technology, 6(1), 352. doi:10.5958/2347-7202.2018.00006.3

OBrien, P., Clark, J., Young, S., & Arlitsch, K. (2014). Libraries in Search Engines Search Engine Optimization (SEO) for Libraries. Retrieved from https://www.lib.montana.edu/~jason/talks/novare2014-session-seo.pdf

Onaifo, D., & Rasmussen, D. (2013). Increasing libraries' content findability on the web with search engine optimization. Library Hi Tech, 31(1), 87-108. https://doi.org/10.1108/07378831311303958

Patel, N. How to show up on the first page of Google (Even if you’re a nobody) . Retrieved November 13, 2020, from https://neilpatel.com/blog/first-page-google/

RapidAPI Staff. . Top 8 Best Search Engines (of 2020). (2020). Retrieved November 13, 2020, from https://rapidapi.com/blog/best-search-engines/

Rosa, C. D., Cantrell, J., Cellentani, D., Hawk, J., Jenkins, L., & Wilson, A. (2005). https://www.oclc.org/content/dam/oclc/reports/pdfs/ Percept_all.pdf

Setiawan, A., Harahap, Z., Syamsuar, D., & Kunang, Y. N. (2020). The optimization of website visibility and traffic by implementing search engine optimization (SEO) in Palembang Polytechnic of tourism. CommIT (Communication and Information Technology) Journal, 14(1), 31. doi:10.21512/commit. v14i1.5953

Strzelecki, A. (2020). "Google Medical Update: Why Is the Search Engine Decreasing Visibility of Health and Medical Information Websites? ". nt. J. Environ. Res. Public Health, 2020, Vol 17, no. 4: 1160. https://doi.org/10.3390/ijerph17041160

Suksida, T., & Santiworarak, L. (2017). A study of website content in webometrics ranking of world university by using similar web tool. 2017 IEEE 2nd International Conference on Signal and Image Processing (ICSIP). doi:10.1109/siprocess.2017.8124588

Taheri, B., Ghazavi, R., Zahed, A., Otroj, Z., Mazaheri, E., & Soleimanzade-Najafi, N. S. (2020). The Webometric Status of Isfahan University of Medical Sciences, Iran. Acta Inform Med, 23(4):215-9. https://pubmed.ncbi.nlm.nih.gov/26483594/

Vállez, M., & Ventura, A. (2020). Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities. The Journal of Academic Librarianship. , 46(4), 102171. https://doi.org/10.1016/j.acalib.2020.102171

Zheutlin, A.R., Niforatos, J.D. & Sussman, J.B. (2021). Data-Tracking on Government, Non-profit, and Commercial Health-Related Websites. J GEN INTERN MED. https://doi.org/10.1007/s11606-021-06695-8


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS