Estrategias de comunicación en salud pública: estudio de su efectividad [Public health communication strategies: Study of their effectiveness]

Faus-Real, Mireia, Alonso-Pla, Francisco and Fernández-Fernández, Cesáreo Estrategias de comunicación en salud pública: estudio de su efectividad [Public health communication strategies: Study of their effectiveness]. Infonomy, 2024, vol. 2, n. 5. [Journal article (Unpaginated)]

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English abstract

Talking about public health necessarily entails, in addition to other considerations, talking about communication. Without effective communication aimed at the population, public health will have significant impediments to its proper development and implementation, beyond other aspects of an economic, social, planning, political, etc. nature. This article focuses on discerning, from scientific evidence and analysis, the best practices and communication strategies related to public health, while identifying shortcomings and possible errors in this regard, in order to try to provide recommendations or guidelines to improve their effectiveness.

Spanish abstract

Hablar de salud pública conlleva necesariamente, aparte de otras consideraciones, hablar de comunicación. Sin una comunicación efectiva orientada a la población, la salud pública tendrá importantes impedimentos para su correcto desarrollo e implementación, más allá de otros aspectos de índole económicos, sociales, de planificación, políticos, etc. El presente artículo se centra en discernir, desde las evidencias y el análisis científicos, sobre las mejores prácticas y estrategias de comunicación relativas a la salud pública, a la vez que identificar carencias y posibles errores al respecto, para tratar de proporcionar recomendaciones o guías que mejoren su efectividad.

Item type: Journal article (Unpaginated)
Keywords: Comunicación social; Salud pública; Estrategias de Comunicación;Campañas de comunicación; Redes sociales; Comunicación exterior; Problemáticas sociales; Seguridad vial; COVID-19; Inteligencia artificial y Big-data; Evaluación; Social communication; Public health; Communication strategies; Communication campaigns; Social networks; External communication; Social issues; Road safety; COVID-19; Artificial intelligence and Big-data; Evaluation.
Subjects: B. Information use and sociology of information > BJ. Communication
B. Information use and sociology of information > BC. Information in society.
B. Information use and sociology of information > BG. Information dissemination and diffusion.
Depositing user: Dr. Nicoleta-Roxana Dinu
Date deposited: 29 Dec 2024 17:50
Last modified: 29 Dec 2024 17:50
URI: http://hdl.handle.net/10760/46287

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