Strengthening rural information infrastructure through e-Choupals

Das, Anup Kumar and Dutta, Chaitali Strengthening rural information infrastructure through e-Choupals., 2004 . In 21st IASLIC National Seminar, Kolkata (India), 31 December 2004 - 02 January 2005. [Conference paper]

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English abstract

Apart from government and developmental agencies’ initiatives, rural information infrastructure develops in some parts of India through corporate initiatives. Some electronic information facilitation centers have been established to cater to the information needs of the farmers at their doorsteps in villages. One of them is e-Choupal system, conceived by the ITC Limited. It serves a dual purpose, as an Internet kiosk and as an alternative village mandi system. There are some pros and cons for this system as the company is interested in buying only those agricultural produces from the farmers, which can be processed into commodities having either a global market or a domestic market. Other agricultural produces are not covered here. Farmers get decision-making information from the information hub of an e-Choupal, and are able to decide their own. The company, having established e-Choupals in villages, recruits local youths as Sanchalaks and Samjojaks, and provides the requisite physical infrastructure for the functioning of the system.

Item type:	Conference paper
Keywords:	Rural Information; India; Information Dissemination
Subjects:	L. Information technology and library technology H. Information sources, supports, channels.
Depositing user:	AK Das
Date deposited:	19 Feb 2006
Last modified:	02 Oct 2014 12:02
URI:	http://hdl.handle.net/10760/7210

References

Annamalai, Kuttayan and Rao, Sachin. ITC’s e-Choupal and profitable rural transformation: web-based information and procurement tools for Indian farmers. What works case study. Michigan Business School and Kenan-Flagler Business School. 2003. (Available in http://www.digitaldividend.org/pdf/echoupal_case.pdf)

Bowonder, B., Gupta, Vinay and Singh, Amit. Developing a rural market e-hub: the case study of e-Choupal experience of ITC. Planning Commission of India. 2003. (Available in http://www.planningcommission.nic.in/reports/ser/stdy_ict/4_e-choupal%20.pdf)

ITC Limited. Transforming lives and landscapes: ITC’s e-Choupal movement. 2004.

Upton, David M and Fuller, Virginia. The ITC eChoupal initiative. Harvard Business School Teaching Note 604-077. 2003.

World Bank. E-Choupal: ITC’s rural networking project. 2003. (Available in http://poverty.worldbank.org/files/14647_e-choupal-web.pdf)

Aquachoupal, India. <http://www.aquachoupal.com>

E-Choupal, India. <http:// www.echoupal.com>

Plantersnet, India. <http://www.plantersnet.com>

Soyachoupal, India. <http://www.soyachoupal.com>

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