Poscionamiento en el Web del sector académico iberoamericano

Aguillo, Isidro F. and Granadino, Begoña and Llamas, Germán Poscionamiento en el Web del sector académico iberoamericano., 2004 . In VI Taller de Indicadores de Ciencia y Tecnología, Buenos Aires (Argentina), 15-17 September 2004. [Presentation]


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English abstract

A cybermetric analysis of the Latin-American university sector was carried out as part of a series of analysis related to the measurement of the web visibility and impact of R&D institutions. As in previous studies, search engines were used for data extraction but focusing on obtaining ranked lists ordered by link-based algorithms. The Google PageRank was used as a visibility indicator of the Latin-American universities. The relative position of the universities in the list of web pages with higher PageRank dominance was computed both for national and idiomatic webspaces. The results showed an important and significant web presence of university pages in all Latin American countries, although there was a wide range in relative percentage. The larger and richer countries, with a well-structured public and private university system, are better represented on the web. However, small institutions, generally of private nature, are also among the most visible in countries like Mexico, Brazil and Colombia. Thus, the Latin-American university sector has a great importance to vertebrate the web in the region. Moreover, the best positions are coincident with data obtained from bibliometric indicators. Brazilian universities have a large participation in the Portuguese web pages.

Spanish abstract

Los datos indican que el sector académico iberoamericano contribuye significativamente a la vertebración de la Web en la región, con las instituciones más importantes entre las más destacadas según su posición en el Web. Sin embargo la situación no es homogénea en todos los países, con casos donde la universidad esa realmente muy importante y otros donde su peso relativo está más diluido. Los centros privados y de pequeño tamaño están en general peor representados en la muestra, con sedes web modestas y poco visibles. Los resultados indican una buena correlación con los datos bibliométricos, aunque con ciertas excepciones que corresponden a universidades brasileñas y españolas que respectivamente son muy relevantes en la web luso e hispanoparlante.

Item type: Presentation
Keywords: web positioning, search engines, universities, webometrics, latinamerica, posicionamiento web, universidades, buscadores, latino america
Subjects: B. Information use and sociology of information > BB. Bibliometric methods
Depositing user: Isidro F. Aguillo
Date deposited: 29 Dec 2006
Last modified: 02 Oct 2014 12:05
URI: http://hdl.handle.net/10760/8684


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