An IFLA Management & Marketing Section Project: The MatPromo Database

Massísimo i Sánchez de Boado, Àngels and Franganillo, Jorge (2005) An IFLA Management & Marketing Section Project: The MatPromo Database, in Gupta, Dinesh K. and Koontz, Christie and Massísimo i Sánchez de Boado, Àngels and Savard, Réjean, Eds. Marketing in library and information services: international perspectives. K.G. Saur Verlag.

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Abstract

The MatPromo database was created in October 2002 as a project of IFLA’s Management & Marketing Section. The objective of the project consists of creating a database of images of objects and documents designed for promoting all kinds of libraries in any country. The images are described and are accessible through a user-friendly interface for searching internationally. The aim of the database is to facilitate ideas for promotional campaigns of library services. The database is hosted on the project server of the University of Barcelona’s Department of Library and Information Science (http://bidoc.ub.es/pub/matpromo/) and a link to it is made available from the web of IFLA’s Management & Marketing Section (http://www.ifla.org/VII/s34/). This article attempts to introduce MatPromo and explain its technical characteristics, content, and usefulness for librarians around the world.

Keywords:	Promoción de bibliotecas, marketing de bibliotecas, bases de datos, imágenes promocionales, merchandising, library promotion tools, library promotion materials, databases, IFLA, bookmarks, badges, posters, bags, pins
Subjects:	H. Information sources, supports, channels. > HL. Databases and database Networking. L. Information technology and library technology. > LN. Data base management systems. F. Management. > FB. Marketing. H. Information sources, supports, channels. > HH. Audio-visual, Multimedia.
ID Code:	3742
Deposited By:	Franganillo, Jorge
Deposited On:	21 August 2005
Alternative Locations:	http://franganillo.net/massisimo2006.pdf
All fields:	Show all fields

Franganillo, Jorge and Massísimo i Sánchez de Boado, Àngels and Gómez Hernández, José A. and Saorín Pérez, Tomás (2004) La base de datos "MatPromo", una ayuda de IFLA para la promoción de las bibliotecas. In Proceedings Biblioteca y Sociedad : experiencias de innovación y mejora, Murcia (Spain).

Gómez Hernández, José Antonio and Saorín Pérez, Tomás (2000) La imagen actual de las bibliotecas públicas en la cultura de masas. In Hernández, H. (2000) Las bibliotecas públicas en España, una realidad abierta. http://travesia.mcu.es/EstudioFGSR/bp04.asp

Gómez Hernández, José Antonio and Saorín Pérez, Tomás (2001) La información y las bibliotecas en la cultura de masas. Valencia, Biblioteca Valenciana.

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