Blogging to raise awareness: the DrugScope experience

Welsh, Anne (2005) Blogging to raise awareness: the DrugScope experience. NHS National Library for Health Knowledge Management Specialist Library.

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Abstract

This article describes how the DrugScope blog has been used to highlight the organisation's collection of evidence-based alcohol and other drug (AOD) material. It discusses the fine line between information provision to raise awareness and marketing.

Keywords:	blogging, Web 2.0, Library 2.0, case studies
Subjects:	F. Management. > FB. Marketing. L. Information technology and library technology. > LC. Internet, including WWW.
ID Code:	8335
Deposited By:	Welsh, Anne
Deposited On:	19 January 2007
Alternative Locations:	http://www.library.nhs.uk/knowledgemanagement/viewResource.aspx?searchText=drugscope&dg=242&resID=105906
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