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Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción

Fernández, Viviana (2006) Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción. Biblios 7(25-26).

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Abstract

[Spanish abstract]
Este trabajo es una reflexión sobre el papel de la promoción bibliotecaria en el contexto de la sociedad de la información.

[English abstract]
This work is a reflection about the libraries role into the information society context.

Keywords:Promoción del uso de las bibliotecas, Marketing bibliotecario, Posicionamiento, Imagen de la biblioteca, Library use, Library promotion, Library position, Image
Subjects:D. Libraries as physical collections.
F. Management. > FB. Marketing.
D. Libraries as physical collections. > DZ. None of these, but in this section.
D. Libraries as physical collections. > DC. Public libraries.
ID Code:8449
Deposited By:Comité Editorial, Biblios
Deposited On:13 January 2007
Alternative Locations:http://www.bibliosperu.com/articulos/25/fernandez_imagen.pdf
All fields:Show all fields

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RASETTI, MARIA STELLA. La historia de la marginación y la desmarginación de las “bibliotecas sin barreras” en Italia. In: El público y la biblioteca: metodología para la difusión de la lectura. Gijón: TREA, 2000. p. 53

SHONTZ, MARILYN L.; PARKER, JON C.; PARKER, RICHARD. What do Librarians Think about Marketing? A Survey of Public Librarians' Attitudes Toward The Marketing of Library Service. The Library Quarterly, 74(1), January 2004. pp. 63–84

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