La imagen corporativa una estrategia del nuevo
perfil del bibliotecario
(2003) La imagen corporativa una estrategia del nuevo
perfil del bibliotecario. El Profesional de la Información 12(6):pp. 464-466.
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Abstract
The article analyses the importance of corporate image for the new role of librarians,
affecting the cultural and social position of both libraries and librarians. Image is identified as the cause of diverse problems
affecting information centres and librarians. The concepts of corporate image, corporate identity and image programmes
are defined, together with an explanation of when it is necessary to have an image programme and what benefits
such programmes offer. A bibliography of recommended readings is also included.
| Keywords: | Corporate image, Librarian profile, Librarian’s role, Corporate identity, Image of the library,Imagen corporativa, Perfil del bibliotecario, Rol del bliotecario, Identidad corporativa, Imagen de la biblioteca |
|---|---|
| Subjects: | F. Management. > FB. Marketing. |
| ID Code: | 8628 |
| Deposited By: | Pizarro Bonilla, Lucy |
| Deposited On: | 31 January 2007 |
| All fields: | Show all fields |
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