Need for imparting consumption skills to customers and information intermediaries for better utilisation of electronic information

Sridhar, M. S. (1997) Need for imparting consumption skills to customers and information intermediaries for better utilisation of electronic information. In Moorthy, A. L. and Mangala, P. B., Eds. Proceedings CALIBER 1997: 4th National Convention on Automation of Libraries in Education and Research: Information Technology Applications in Academic Libraries in India with Emphasis on Network Services and Information Sharing, pp. 178-182, Patiala, India.

Full text available as: PDF (Also presented as an invited paper to 16th Annual Convention and Conference of SIS'97 on Access to Electronic Information, 29-31 January 1997, Bhubaneswar.) - Requires Adobe Acrobat Reader or other PDF viewer.

Abstract

[English abstract]

Just like production skill enable an individual to become more productive, consumption skill enable individuals to be more productive in their use of products and services. Consumer goods and services like TV not only require low consumption skill but also are strongly supported by aggressive marketing and intensive individual drive on the part of customers. On the other hand, using a library, reading a book, accessing electronic information, appreciating art, etc., require adequate high level consumption skills on the part of the customers and intermediaries. The paper discusses the importance of imparting consumption skill to customers and information staff who have to access electronic information. It highlights the recent shift in service industry from relieving logic to enabling logic and the new role of customer as coproducer of services. The paper mentions some efforts of customer interface designs in this direction and finally concludes that inadequate skills among customers and information intermediaries have resulted in sub-optimal access and use of electronic information.

Keywords:	consumption skill, electronic information, user-education, customer-enabling logic, prosumer, organisation-customer interface
Subjects:	L. Information technology and library technology. > LZ. None of these, but in this section.
ID Code:	9278
Deposited By:	Sridhar, M S
Deposited On:	05 April 2007
All fields:	Show all fields

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