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Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες

Τσαλκιτζη, Θαλεια (2002) Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες. In Proceedings 11ο Πανελλήνιο Συνέδριο Ακαδημαϊκών Βιβλιοθηκών, pp. 433-442, Λάρισα (GR).

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Abstract

[Greek abstract]

Η εργασία έχει ως σκοπό να παρουσιάσει τον τρόπο με τον οποίο οι ελληνικές ακαδημαϊκές βιβλιοθήκες μπορούν να υιοθετήσουν αποτελεσματικά τις τεχνικές του μάρκετινγκ προκειμένου το έργο τους να εστιάζεται τόσο στο χρήστη όσο και στην ποιότητα των υπηρεσιών που του προσφέρονται.


[English abstract]

This paper presents the way the Greek Academic Libraries can adopt effectively marketing techniques focusing on their users and the quality of their services.

Keywords:Ελληνικές Ακαδημαικές Βιβλιοθήκες, Ποιότητα Υπηρεσιών, Μάρκετινγκ, Greek Academic Libraries, Service Quality, Marketing
Subjects:D. Libraries as physical collections. > DD. Academic libraries.
F. Management. > FB. Marketing.
ID Code:10246
Deposited By:Andreou, Andreas K.
Deposited On:20 June 2007
Alternative Locations:http://abekt.lib.ucy.ac.cy/synedria/11psab/11psab039.pdf
All fields:Show all fields

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