Marketing des bibliothèques

Accart, Jean-Philippe (2007) Marketing des bibliothèques. Delivered at Congrès des bibliothèques suisses, Sierre (Switzerland). Presentation.

Full text available as: PowerPoint PDF - Requires Adobe Acrobat Reader or other PDF viewer. View statistics for this eprint

Abstract

[English abstract]
This presentation has been given during the last Swiss Library Congress in September 2007. It describes the main marketing principles for library services.

[French abstract]
Présentation donnée durant le Congrès de l'Association des bibliothèques suisse en septembre 2007. Elle décrit les grands principes de marketing à appliquer dans les bibliothèques.

Keywords:	Marketing, Theory, Library, Services
Subjects:	F. Management. > FB. Marketing.
ID Code:	12485
Deposited By:	Accart, Jean-Philippe
Deposited On:	11 January 2008
Alternative Locations:	http://www.jpaccart.ch/communiquer/communications/2007-congr-s-des-biblioth-ques-suisses-sierre.html
All fields:	Show all fields

Archive Staff Only: edit this record