?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%C3%83%C2%9Cniversite+K%C3%83%C2%BCt%C3%83%C2%BCphanelerinde+Bilgi+Hizmetlerinin+%C3%84%C2%B0nternet+Arac%C3%84%C2%B1l%C3%84%C2%B1%C3%84%C2%9F%C3%84%C2%B1yla+Pazarlanmas%C3%84%C2%B1&rft.creator=Al%2C+Umut&rft.subject=DD.+Academic+libraries.&rft.subject=FB.+Marketing.&rft.subject=FD.+Public+relations.&rft.subject=CD.+User+training%2C+promotion%2C+activities%2C+education.&rft.subject=LC.+Internet%2C+including+WWW.&rft.description=Marketing+concept%2C+that+had+been+important+for+for-profit+organizations+in+the+past%2C+has+now+become+an+essential+management+tool+for+non-profit+organizations+as+well.+In+time%2C+university+libraries+which+are+non-profit+organizations+also+started+to+make+use+of+marketing+methods+and+techniques.+This+descriptive+study+involves+the+Internet%2C+marketing+and+university+libraries+within+the+same+frame%2C+and+provides+information+about+what+should+be+done+by+university+libraries+in+the+process+of+marketing+via+Internet.+&rft.publisher=%C3%83%C2%9CNAK&rft.date=2002&rft.type=Journal+Article+(Print%2FPaginated)&rft.type=PeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Feprints.rclis.org%2F5904%2F1%2F1-11.pdf&rft.relation=ARRAY(0xab60740)&rft.identifier=Al%2C+Umut+%C3%83%C2%9Cniversite+K%C3%83%C2%BCt%C3%83%C2%BCphanelerinde+Bilgi+Hizmetlerinin+%C3%84%C2%B0nternet+Arac%C3%84%C2%B1l%C3%84%C2%B1%C3%84%C2%9F%C3%84%C2%B1yla+Pazarlanmas%C3%84%C2%B1.+Bilgi+D%C3%83%C2%BCnyas%C3%84%C2%B1%2C+2002%2C+vol.+3%2C+n.+1%2C+pp.+1-11.+[cited+var+currentTime+%3D+new+Date()%3Bvar+month+%3D+currentTime.getMonth()+%2B+1%3Bvar+day+%3D+currentTime.getDate()%3Bvar+year+%3D+currentTime.getFullYear()%3Bdocument.write(month+%2B+%22%2F%22+%2B+day+%2B+%22%2F%22+%2B+year)].+Available+from+WWW%3A+http%3A%2F%2Feprints.rclis.org%2F5904%2F.+[Journal+Article+(Print%2FPaginated)]&rft.relation=http%3A%2F%2Feprints.rclis.org%2F5904%2F