info:oai:eprints.rclis.org:5904info:ofi/fmt:xml:xsd:oai_dc Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması Al, Umut DD. Academic libraries. FB. Marketing. FD. Public relations. CD. User training, promotion, activities, education. LC. Internet, including WWW. Marketing concept, that had been important for for-profit organizations in the past, has now become an essential management tool for non-profit organizations as well. In time, university libraries which are non-profit organizations also started to make use of marketing methods and techniques. This descriptive study involves the Internet, marketing and university libraries within the same frame, and provides information about what should be done by university libraries in the process of marketing via Internet. ÜNAK 2002 Journal Article (Print/Paginated) PeerReviewed application/pdf http://eprints.rclis.org/5904/1/1-11.pdf ARRAY(0xab95ff8) Al, Umut Üniversite Kütüphanelerinde Bilgi Hizmetlerinin İnternet Aracılığıyla Pazarlanması. Bilgi Dünyası, 2002, vol. 3, n. 1, pp. 1-11. [cited var currentTime = new Date();var month = currentTime.getMonth() + 1;var day = currentTime.getDate();var year = currentTime.getFullYear();document.write(month + "/" + day + "/" + year)]. Available from WWW: http://eprints.rclis.org/5904/. [Journal Article (Print/Paginated)] http://eprints.rclis.org/5904/