@misc{eprints35975,
          number = {23},
           title = {Estrategias bancarias aplicables a las bibliotecas : la satisfacci\'on y fidelizaci\'on de usuarios},
          author = {Javiera Atenas Rivera},
       publisher = {Julio Santill\'an Aldana},
            year = {2006},
         journal = {Biblios},
        keywords = {Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacci?n y fidelizaci?n, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites},
             url = {http://eprints.rclis.org/5975/},
        abstract = {This article intends to analyse the possibilities to apply techniques of customers? satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.}
}