<ctx:context-object xmlns:xsi="http://www.w3.org/2001/XML" xmlns:ctx="info:ofi/fmt:xml:xsd:ctx" timestamp="2008-11-19T09:11:25Z" xsi:schemaLocation="info:ofi/fmt:xml:xsd:ctx http://www.openurl.info/registry/docs/info:ofi/fmt:xml:xsd:ctx"><ctx:referent><ctx:identifier>info:oai:eprints.rclis.org:5975</ctx:identifier><ctx:metadata-by-val><ctx:format>info:ofi/fmt:xml:xsd:oai_dc</ctx:format><ctx:metadata><oai_dc:dc xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/">
        <dc:title>Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios</dc:title>
        <dc:creator>Atenas Rivera, Javiera</dc:creator>
        <dc:subject>FB. Marketing.</dc:subject>
        <dc:description>This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.</dc:description>
        <dc:publisher>Julio Santillán Aldana</dc:publisher>
        <dc:date>2006</dc:date>
        <dc:type>Journal Article (On-line/Unpaginated)</dc:type>
        <dc:type>PeerReviewed</dc:type>
        <dc:format>application/pdf</dc:format>
        <dc:identifier>http://eprints.rclis.org/5975/1/2005_16.pdf</dc:identifier>
        <dc:relation>ARRAY(0xaa670d0)</dc:relation>
        <dc:identifier>Atenas Rivera, Javiera Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios. Biblios, 2006, n. 23. [cited var currentTime = new Date();var month = currentTime.getMonth() + 1;var day = currentTime.getDate();var year = currentTime.getFullYear();document.write(month + "/" + day + "/" + year)]. Available from WWW: http://eprints.rclis.org/5975/. [Journal Article (On-line/Unpaginated)]</dc:identifier>
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