title: Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios
creator: Atenas Rivera, Javiera
subject: FB. Marketing.
description: This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.
publisher: Julio Santillán Aldana
date: 2006
type: Journal Article (On-line/Unpaginated)
type: PeerReviewed
format: application/pdf
identifier: http://eprints.rclis.org/5975/1/2005_16.pdf
relation: ARRAY(0xaac0a50)
identifier: Atenas Rivera, Javiera Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios. Biblios, 2006, n. 23. [cited var currentTime = new Date();var month = currentTime.getMonth() + 1;var day = currentTime.getDate();var year = currentTime.getFullYear();document.write(month + "/" + day + "/" + year)]. Available from WWW: http://eprints.rclis.org/5975/. [Journal Article (On-line/Unpaginated)]
relation: http://eprints.rclis.org/5975/