| creators_name: | Atenas Rivera, Javiera |
| type: | journale |
| datestamp: | 2006-03-29 |
| lastmod: | 2008-11-19 09:11:25 |
| status_changed: | 2008-11-19 09:11:25 |
| userid: | 699 |
| metadata_visibility: | show |
| countries: | CL- |
| title: | Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios |
| ispublished: | pub |
| subjects: | FB |
| full_text_status: | public |
| keywords: | Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacción y fidelización, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites |
| abstract: | This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit. |
| othersabs_othabstracts: | El presente artículo tiene por objetivo analizar la factibilidad de aplicar las técnicas de satisfacción y fidelización de usuarios utilizadas en los sitios web de diferentes entidades bancaria en el ámbito bibliotecológico. |
| date: | 2006 |
| date_type: | published |
| publication: | Biblios |
| number: | 23 |
| publisher: | Julio Santillán Aldana |
| linguabib: | es |
| refereed: | TRUE |
| altloc: | http://www.bibliosperu.com/articulos/23/2005_16.pdf |
| referencetext: | Alvarez Alvarez, Begoña; Vázquez Casielles, Rodolfo (2005): Consumer evaluations of sales promotion: The effect on brand choice, European Journal of Marketing, Vol. 39, No. 1/2 , pp. 54-70. Bauer, Hans H.; Hammerschmidt, Maik; Falk, Tomas (2005): Measuring the quality of e-banking portals, European Journal of Marketing, Vol. 23 No. 2, pp. 153-175 Gallate, George (2004): Business Gains, StarMatters: Global news monthly of euro RSCG worldwide, No. 10. Gibson, Todd (2003): Building a retention strategy around client loyalty categories, Princeton Consultants. Firma de información (2003): Fidelizando a los clientes: Marketing bancario de lealtad: Resumen Ejecutivo, España,. Hall, Robert: Customer Relationships:The Secret behind Organic Revenue Growth, Aba Bank Marketing, January – february, 13, 2005. Jones, T.; Sasser, E.( 1995): Why Satisfied Customers Defect, Harvard Business Review, November – December. KnowledgeBase Loyalty INC: Loyalty: The most important issue to address in all your marketing efforts, Chicago, 1998. Newby, Tony; Mcmanus, Sean (2002): The customer service pocketbook, 2da. Ed., Management pocketbooks. Patel, Shail; Schlijper, Antoine (2003): Models of Consumer Behaviour, Unilever. Pedersen, Per E.; Nysveen, Herbjorn (2001): Shopbot banking: An experimental study of customer satisfaction and loyalty,The International Journal of Bank Marketing, vol. 19, no. 4, pp. 146 – 155. Pitsis, Tyrone S.; Kornberger, Martin; Clegg, Stewart (2004): The Art of Managing Relationships in Interorganizational Collaboration, M@n@gement,7(3): 47-67. Reichheld, Frederick F (1996): Learning from Customer Defections, Harvard Business Review, March-April. Shaw, James (2002): Are Your "Satisfied" Customers Leaving You for Higher Value Elsewhere?, Shaw Resources. The design practice (2004): Creating customer Loyalty. Umlauf, Konrad (2000): Bibliotheksmarketing, Institut für Bibliothekswissenschaft der Humboldt-Universität zu Berlin. |
| document_url: | http://eprints.rclis.org/5975/1/2005_16.pdf |
| lang_full_codex: | es |