%A Javiera Atenas Rivera
%J Biblios
%T Estrategias bancarias aplicables a las bibliotecas : la satisfacci?n y fidelizaci?n de usuarios
%X This article intends to analyse the possibilities to apply techniques of customers? satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.
%N 23
%K Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacci?n y fidelizaci?n, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites
%D 2006
%I Julio Santill?n Aldana
%L eprints35975