creators_name: Atenas Rivera, Javiera
type: journale
datestamp: 2006-03-29
lastmod: 2008-11-19 09:11:25
metadata_visibility: show
title: Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios
ispublished: pub
subjects: FB
full_text_status: public
keywords: Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacción y fidelización, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites
abstract: This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.
date: 2006
date_type: published
publication: Biblios
number: 23
publisher: Julio Santillán Aldana
refereed: TRUE
altloc: http://www.bibliosperu.com/articulos/23/2005_16.pdf
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citation: Atenas Rivera, Javiera Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios. Biblios, 2006, n. 23. [cited var currentTime = new Date();var month = currentTime.getMonth() + 1;var day = currentTime.getDate();var year = currentTime.getFullYear();document.write(month + "/" + day + "/" + year)]. Available from WWW: http://eprints.rclis.org/5975/. [Journal Article (On-line/Unpaginated)]
document_url: http://eprints.rclis.org/5975/1/2005_16.pdf