?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Marketing+Bibliotecario%3A+%C3%82%C2%BFUsuarios+o+Clientes%3F&rft.creator=Cagnoli%2C+Roberto&rft.subject=FB.+Marketing.&rft.description=Conference+wich+is+a+very+brief+synthesis+about+marketing+for+libraries.+It+states+that+to+see+the+library+as+an+organization+of+service%2C+requires+to+have+a+marketing+perspective.+From+this+point+of+view%2C+the+service+is+one+of+the+elments+of+marketing%2C+besides+the+collection+and+the+extension+programs.+Marketing+is+tightly+bonded+to+strategic+plannification+and+it+is+vital%2C+essencial%2C+in+a+program+of+marketing.+It+is+related+with+mission.+It+is+necessary++to++identify+some+options+of+service+or+product+and+examine+it+in+accordance+with+its+potential+vale+for+the+institution.+It+is+needed+to+have+in+mind+which+is+library%C3%A2%C2%80%C2%99s+goal%2C+which+opportunities+have+to+develop+its+activity+wihtin+its+environmet+and+which+value+has+this+activity+for+the+institution.+It+embraces+the+following+steps%3A+Analysis+of+market+opportunites%2C+Selection+of+the+target+market%2C+Strategy%2C+Prodcut%2C+Distribution%2C+Promotion%2C+Price%2C+System+of+marketing.%0AAs+far+as+users+or+customers%2C+these+are+divided+into+internal+and+external.+The+term+implies+a+payment+for+a+product+or+service+and+reflects+better+what+is+now+happening+between+library+and+the+comunity.+With+this+term%2C+the+myth+of+the+library+of+free+access+and+services+vanishes+and+it+is+reached+a+more+sharp+concept+for+service.&rft.publisher=INAP&rft.contributor=Argentina.+Instituto+Nacional+de+la+Administracion+Publica%2C+INAP&rft.date=2000&rft.type=Conference+Paper&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.identifier=http%3A%2F%2Feprints.rclis.org%2F6030%2F1%2Fsemdilemas-cagnoli.pdf&rft.relation=ARRAY(0xaa9c288)&rft.identifier=Cagnoli%2C+Roberto+Marketing+Bibliotecario%3A+%C3%82%C2%BFUsuarios+o+Clientes%3F%2C+2000+.+In+Seminario+Dilemas+de+la+Biblioteca+Actual%2C+Buenos+Aires%2C+Noviembre+2000.+[cited+var+currentTime+%3D+new+Date()%3Bvar+month+%3D+currentTime.getMonth()+%2B+1%3Bvar+day+%3D+currentTime.getDate()%3Bvar+year+%3D+currentTime.getFullYear()%3Bdocument.write(month+%2B+%22%2F%22+%2B+day+%2B+%22%2F%22+%2B+year)].+Available+from+WWW%3A+http%3A%2F%2Feprints.rclis.org%2F6030%2F.+[Conference+Paper]&rft.relation=http%3A%2F%2Feprints.rclis.org%2F6030%2F