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Atenas Rivera, J. Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios, 2006. In Biblios. Julio Santillán Aldana. (Published) [Journal Article (On-line/Unpaginated)].
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Citable URI:
http://hdl.handle.net/10760/7394
Files in This Item:
| File |
Description |
Size | Format | Visibility |
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| 2005_16.pdf | | 111.91 kB | Adobe PDF | View/Open
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| Author(s): | Atenas Rivera, Javiera |
| Title: | Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios |
| Subjects: | F. Management > FB. Marketing |
| Date: | 2006 |
| Abstract: | This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit. |
| Other Abstracts: | El presente artículo tiene por objetivo analizar la factibilidad de aplicar las técnicas de satisfacción y fidelización de usuarios utilizadas en los sitios web de diferentes entidades bancaria en el ámbito bibliotecológico. |
| Publication: | Biblios |
| Number: | 23 |
| Publisher: | Julio Santillán Aldana |
| Alternative Locations: | http://www.bibliosperu.com/articulos/23/2005_16.pdf |
| Keywords: | Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacción y fidelización, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites |
| Country: | Chile |
| Type: | Journal Article (On-line/Unpaginated) |
| Rights: | http://creativecommons.org/publicdomain/mark/1.0/ |
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References
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