|
|
E-LIS. E-prints in Library and Information Science >
List of countries by continent >
ASIA >
Iran >
Journal Article (Print/Paginated) >
Sharif, A. Study the effectivness of Metadata elements on web page visibility in public search engines, 2007. In Iranian Journal of Library and Information Science. Astan Quds Razavi. (In Press) [Journal Article (Print/Paginated)].
See the references list of this item
Citable URI:
http://hdl.handle.net/10760/9171
Files in This Item:
| File |
Description |
Size | Format | Visibility |
|---|
| 01.pdf | | 194.21 kB | Adobe PDF | View/Open
|
|
| Author(s): | Sharif, Atefeh |
| Title: | Study the effectivness of Metadata elements on web page visibility in public search engines |
| Subjects: | L. Information technology and library technology > LC. Internet, including WWW
L. Information technology and library technology > LS. Search engines |
| Date: | 2007 |
| Abstract: | The purpose of the present research is to measure the effectiveness of metadata elements on the web page visibility in three public search engines: Google, Yahoo, and MSN. The effectiveness of the five metadata elements including HTML title tag, HTML Keywords and Description meta-tags, Title and Subject Dublin Core Metadata Elements, which concentrate on subject representation of the web page, were examined using the experimental method. 84 web pages were designed and submitted in both control and case groups. Among 3 public search engines only Google and Yahoo index the submitted pages. Unique and repeated keywords embedded as metadata elements were searched, and the significant differences between rankings of the two groups were examined by non-parametric U Mann-Whitney Test. Findings reveal the significant role of HTML Title tag and HTML Description Meta tag in two studied search engines. In comparison to repeated keywords, unique keywords in HTML Keywords Meta tag and Dublin Core Subject metadata improved the visibility of web pages in Yahoo search engine. While using repeated keywords in head section of HTML documents enhanced the rankings of web pages in Yahoo, results show the converse retrievability performance in Google search engine. |
| Publication: | Iranian Journal of Library and Information Science |
| Volume: | 39 |
| Publisher: | Astan Quds Razavi |
| Keywords: | Dublin core, HTML meta tags, Information Retrieval, Metadata, Search engines, Search results rankings, Web page visibility |
| Country: | Iran, Islamic Republic of |
| Type: | Journal Article (Print/Paginated) |
| Rights: | http://eprints.rclis.org/copyright/ |
|
References
- Asadi, S., & Jamali M., H.R. (2004). "Shifts in search engine development: A review of past, present and future trends in research on search engines". Webology, 1(2), Article 6. Retrieved Februry 18, 2005, From http://www.webology.ir/2004/v1n2/a6.html
- Bar_Ilan, J. (2005). "Comparing Rankings of Search Results on the Web” . Information Processing & Management, 41.
- Campbell, D.G. (2004). "The Metadata– Bibliographic Organization nexus". In Metadata Applications and Management. London: Facet Publishing, 185-203.
- Chung, S.M. & Lee, J.Y. (1998). "Information Discovery on the Internet". In Encyclopedia of Library and Information Science, vol. 62, (supple. 25) pp.146-157.
- Drott, M.C. (2002). "Indexing aids at Corporate websites: the use of robot.txt and meta tags". Information Processing and Management, 38(2), 209-219.
- Fadaie, G. (2005). "User Satisfaction through better indexing". Cataloging & Classification Quarterly, 40(2), 5-17.
- Fishkin, R. (2005). "Search Engine Ranking Factors" Retrieved Des, 17, 2005, From http://www.seomoz.org/articles/search-ranking-factors.php#1
- Global Top 500 (2006). Retrieved Jun, 11, 2006, From http://www.alexa.com/site/ds/top_500
- Google (2004). "Information for webmasters". Retrieved Oct, 11, 2005, From http://www.google.com/webmasters/4.html
- Gotlieb, C. ; Eliopoulos, D. (2003). "Evaluating Web Search Results Ranking". Online, 27(2).
- Henshaw, R. & Valauskas, E.J. (2001). "Metadata as a catalyst: Experiments with metadata and search engines in the internet journal, First Monday". Libri, 51(2), 86-101pp. Retrieved Oct, 23, 2005, From www.librijournal.org/pdf/1999-3pp125-131.pdf
- Jansen, B.J., Spink, A., & Saracevic, T. (2000). "Real life, real users, and real needs: a study and analysis of user queries on the web". Information Processing & Management, 36(2), 207-227.
- Lee-Smeltzer, K.H. (2000). "Finding the needle: Controlled Vocabularies, Resource Discovery, and Dublin core". Library collections, Acquisitions, & Technical Services, 24 , 205-215.
- Lewis , E. (2005). Top Ten Search Engines - Top 10 SEs. Retrieved Apr, 22, 2006, From http://www.seoconsultants.com/search-engines/
- List of Top Search Engines (2006). Retrieved April 22, 2006, From http://capmex.biz/resources/top-search-engines
- Noruzi, A. (2005). "Editorial". Webology, 2(4), editorial 6. Retrieved April 20, 2006, From http://www.webology.ir/2005/v2n4/editorial6.html
- Quevedo_Torrero, J.U. (2004). "Improving Web Retrieval by Mining the HTML tags for Keywords and Exploring the Hyperlink Structures of Web Pages" [Abstract] doctoral Dissertation. University of Houston. Retrieved Oct, 10, 2005, From http://wwwlib.umi.com/dissertations/fullcit/3156028
- Safari, M. (2005). "Search Engines and Resource Discovery on the web: Is Dublin Core an Impact Factor?". Webology, 2(2), Article 13. Retrieved April 20, 2006, From http://www.webology.ir/2005/v2n2/a13.html
- Sullivan, D. (2002). "How to Use HTML Meta tags". Retrieved April,20, 2006, From http://searchenginewatch.com/webmasters/atricle.php/2167931
- Thelwall, M., & Vaughan, L. (2004). "New Versions of PageRank employing alternative web document models". ASLIB Proccedings, 56(1), 24-33.
- Turner, T.P.; Brackbill, L. (1998). "Rising to the Top: Evaluating the use of html meta tag to improve retrieval of world wide web documents through internet search engines". Library Resources and Technical Services, 24(4), 258-271.
- Yaltaghian , B. (2002). "Improving the ranking of Search Engine Output: A Network Analysis Approach". [Abstract] doctoral Dissertation. University of Toronto. Retrieved Februry 21, 2006, From www.cosc.canterbury.ac.nz/open/seminars/old/2002.html
- Yu et al (2002). "Patterns in Unstructured Data: Discovery, Aggregation, and Visualization". Retrieved Jen, 21, 2005, From http://javelina.cet.middlebury.edu/lsa/out/cover_page.htm
- Zhang, Z., & Dimitroff, A. (2005b). "The Impact of Metadata Implementation on Webpage Visibility in Search Engine Results (Part II)". Information Processing & Management, 41 (3), 691-715.
- Zhang, Z., & Dimitroff, A .(2004). "Internet Search engines response to metadata Dublin core implementation". Journal of Information Science , 30(4), 310-320.
- Zhang, Z., & Dimitroff, A. (2005a). "The Impact of Webpage Content Characteristics on Webpage Visibility in Search Engine Results (Part I)". Information Processing & Management, 41 (3), 665-690.
- Zhang, Z., & Jastram, I. (2005). "A Study of the metadata creation behavior of different user groups on the Internet". Information Processing and management. Retrieved October 11, 2005, From Elsevier Database.
|
