2026-06-09T06:11:41Z http://eprints.rclis.org/cgi/oai2

oai:eprints.rclis.org:14790 2014-10-02T12:17:19Z 7374617475733D707562 7375626A656374733D4C2E:4C5A 7375626A656374733D4C2E:4C53 7375626A656374733D432E:4341 7375626A656374733D422E:4249 74797065733D6A6F75726E616C70 636F756E74726965733D4555524F5045:45532D

http://eprints.rclis.org/14790/ Comportamiento de los usuarios en la página de resultados de los buscadores. Un estudio basado en eye tracking Marcos, Mari-Carmen González-Caro, Cristina LZ. None of these, but in this section. LS. Search engines. CA. Use studies. BI. User interfaces, usability. A study based on Google and Yahoo! page results using eye tracker technique is presented. Participants (n=58) attempted informational, navigational, transactional or multimedia tasks. Sessions were recorded with an eye tracker to determine whether the intention behind queries affects the way people browse the results page. Eye fixations in title, snippet, url and images were analyzed in the three first organic and sponsored results. In general terms, the results demonstrate that a relationship exists between the users’ intention and their behavior when they browse the results page. Knowing this behavior is important for search engine designers because they can improve their results pages depending on the users’ query intentions. EPI SCP, Barcelona, Spain 2010-07-12 Journal article (Paginated) NonPeerReviewed application/pdf en http://eprints.rclis.org/14790/1/2010_eyetracking_EPI.pdf Marcos, Mari-Carmen and González-Caro, Cristina Comportamiento de los usuarios en la página de resultados de los buscadores. Un estudio basado en eye tracking. El profesional de la información, 2010, vol. 19, n. 4, pp. 348-358. [Journal article (Paginated)]