This research deals with electronic publishing contemporary academic context. In particular the focus of the research is to verify the degree of credibility of Firenze University Press (FUP), academic electronic press project of the University of Florence, investigating its users’ perceptions and opinions. This survey was motivated by the need of FUP to develop a strategy focused to rationalise resources, responding to users requirements. Survey investigated mainly two categories of FUP user: professors as customers, authors (or potential authors) and students, as customers. Mixed method have adopted to draw the survey model, that combining qualitative and quantitative approaches, use both of them. Sample survey methodology have been used to obtain a picture of the general trend of faculty of the University of Florence, by selecting and measuring a sample from the whole population. Research have been directed to a sample of ‘electronically oriented’ users, those who have no prides towards Internet and email as information and communication tools and let personal email to be visible on the University website. On the basis of data and opinions gathered emerged: 1. high percent of user satisfaction; 2. promotional factors: Primary - high visibility - copyright guarantee Secondary - speediness - easiness - extended access; 3. recommendations: a) Activity of promotion and growth of visibility b) Collaboration with commercial publishers, other University Presses c) Production scheme d) Editing e) Access and selling