The change occuring related to “search engines” is going towards e-commerce, transforming all the main search engines into information and commercial suggestion conveying means, basing their businnes on this activity. In a next future we will find two main series of search engines: from one side, the portals that will offer a general orientation guide being convoying means for services and to-buy products; from the other side, vertical portals able to offer information and products on specific areas.