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    <abstract>An explanation about mercadoctenia is proposed.</abstract>
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        <othabstracts>La mercadotecnia consiste en un conjunto de principios para escoger mercados, identificar las necesidades del consumidor y desarrollar productos y servicios que satisfagan estas necesidades. Esta tiene importancia, no sólo para las compañías manufactureras, mayoristas y minoristas, sino también para cualquier organización. La presente comunicación aborda la importancia de la mercadotecnia dentro de la actividad científico-informativa.</othabstracts>
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    <referencetext>Kotler P. Mercadoctenia 3ra edic. México : 1989. 
Pontigo J. Información para la industria. Estrategia de mercado. Ciencias de la Información. 1991;22(2)(158):14-23</referencetext>
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