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    <referencetext>Kotler Ph. Mercadotecnia. 3a de. México, DF: Prentice Hall Hispanoamericana 1989:84. 
Fundamentos de marketing. La Habana: Facultad de Economía de la Universidad de La Universidad de la Habana, 1990:12. 
Morales Morejón MM. En torno a la comercialización informacional: algunas consideraciones sobre la calidad. La Habana: Academia de Ciencias de Cuba, 1991:12.</referencetext>
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