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http://eprints.org/relation/isVersionOf https://eprints.rclis.org/id/document/2266 http://eprints.org/relation/isVolatileVersionOf https://eprints.rclis.org/id/document/2266 http://eprints.org/relation/isIndexCodesVersionOf https://eprints.rclis.org/id/document/2266 archive 191 disk0/00/00/55/16 2004-10-11 2014-10-02 11:59:34 2012-12-14 18:13:55 journale show Miyagi Flora pub F. Mercadeo, Unidades de información, Bibliotecas, Marketing, Information services, Libraries This article analyzes the traditional patterns in offering information services in libraries in order to confront them with the basic principles of marketing. 2001 Biblios Editores La ponencia analizará las formas tradicionales en que se han dado los servicios de información en las bibliotecas, para contrastarlas con los principios básicos del marketing. Se revisará la importancia de conceptuar con claridad los productos y servicios que se ofrecen a fin de que sus probabilidades de éxito aumenten. También se discutirá el estudio de usuarios y su relación con la denominada "investigación de mercados". es es FALSE PE- http://hdl.handle.net/10760/5516 public Biblios 10 TRUE info:eu-repo/semantics/other