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http://eprints.org/relation/isVersionOf https://eprints.rclis.org/id/document/2268 http://eprints.org/relation/isVolatileVersionOf https://eprints.rclis.org/id/document/2268 http://eprints.org/relation/isIndexCodesVersionOf https://eprints.rclis.org/id/document/2268 archive 191 disk0/00/00/55/18 2004-10-11 2014-10-02 11:59:34 2012-12-14 18:13:56 journale show Rossini Corzo Daniel pub F. Archivística, Archivos, Archivistas, Mercadeo, Archives, Archive keeping, Archive keepers, Marketing. This article intends to create consciousness between Archive keepers on the need and possibilities of applying marketing techniques and knowledge that have been developed by administration disciplines to the activities of Archive keeping. 2001 Biblios Editores La presente ponencia tiene como objetivo, crear conciencia entre los Archiveros sobre la necesidad y factibilidad de aplicar las técnicas y conocimientos del marketing desarrollados por las nuevas tendencias administrativas, a las actividades propias de la Archivística. Asimismo, establecer los conceptos más importantes del marketing que pueden ser adoptados por la técnica Archivística, y, de otro lado, establecer la urgencia de lograr un cambio y de adoptar las herramientas que pone a nuestra disposición la administración moderna a través de las técnicas del marketing y de la calidad total. es es FALSE PE- http://hdl.handle.net/10760/5518 public Biblios 10 TRUE info:eu-repo/semantics/other