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http://eprints.org/relation/isVersionOf https://eprints.rclis.org/id/document/2273 http://eprints.org/relation/isVolatileVersionOf https://eprints.rclis.org/id/document/2273 http://eprints.org/relation/isIndexCodesVersionOf https://eprints.rclis.org/id/document/2273 archive 191 disk0/00/00/55/23 2004-10-13 2014-10-02 11:59:34 2012-12-14 18:14:02 journale show Galvão Baptista Sofia pub F. Marketing, Imagem organizacional, Biblioteca, Bibliotecário, Marketing, Organizational image, Library, Librarians It intends to demonstrate how to consolidate the information units’ image (library, etc), showing how Marketing tools may help to promote products and information services. It also points the most used techniques to plan and implement the necessary actions for effective change 2004 Pretende-se demonstrar como consolidar a imagem da unidade de informação (bibliotecas e similares), mostrando como as ferramentas de Marketing podem ser úteis para promover produtos e serviços de informação. Aponta as técnicas mais usadas para o planejamento e implementar as ações necessárias para uma mudança efetiva. pt pt FALSE BR- http://hdl.handle.net/10760/5523 public Biblios 18-19 TRUE info:eu-repo/semantics/other