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http://eprints.org/relation/isVersionOf https://eprints.rclis.org/id/document/2283 http://eprints.org/relation/isVolatileVersionOf https://eprints.rclis.org/id/document/2283 http://eprints.org/relation/isIndexCodesVersionOf https://eprints.rclis.org/id/document/2283 archive 191 disk0/00/00/55/33 2004-10-14 2014-10-02 11:59:35 2012-12-14 18:14:16 journale show Oliveira Ângela Maria de Silva de Novais Eunice Silva Ivani da pub F. Sistema de Informação, Marketing, SIM, Unidades de informação, Marketing information system, MIS, Information of the units, Information of the importance To improve the process of taking of decision in marketing, the Systems of Information of Marketing had been conceived (MIS). In this article, it is intended in such a way to describe the structure and the importance of a marketing information system (MIS) for the companies as for the units of information 2004 Biblios Editores Para aprimorar o processo de tomada de decisão em marketing, foram concebidos os Sistemas de Informação de Marketing (SIM). Neste artigo, pretende-se descrever a estrutura e a importância de um Sistema de Informação de Marketing (SIM) tanto para as empresas como para as unidades de informação. pt pt FALSE BR- http://hdl.handle.net/10760/5533 public Biblios 18-19 TRUE info:eu-repo/semantics/other