Selling the JUBILEE Project:issues arising from a methodology

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http://eprints.org/relation/isVersionOf https://eprints.rclis.org/id/document/2838 http://eprints.org/relation/isVolatileVersionOf https://eprints.rclis.org/id/document/2838 http://eprints.org/relation/isIndexCodesVersionOf https://eprints.rclis.org/id/document/2838 archive 346 disk0/00/00/60/43 2005-03-14 2014-10-02 12:00:38 2012-12-14 18:24:57 journalp show Gannon-Leary Pat Banwell Linda Childs Sue Selling the JUBILEE Project:issues arising from a methodology pub BH JUBILEE project, methodology, questionnaire, academic researchers This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw’s work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying to sell the project to putative participants. Issues discussed include length – and degree of difficulty - of questionnaire; how to sell a questionnaire; and how to identify key prospects for interviews and focus groups. Through the experiences gained, the JUBILEE researchers were able to identify key points of good fieldwork practice in relation to the issues discussed. 2002 British Library en FALSE GB- http://hdl.handle.net/10760/6043 public Library and Information Research News 26 83 27-35 FALSE (1985) “AMA Board approves new marketing definition,” Marketing News, March 1. Brennecke, S. (1998). Voorlichting over marktonderzoek blijft nodig [In Dutch: The necessity of correct information on market research]. Memorandum "Uw Mening Telt", April 1998. Dillman, D.A., Gallegos, J.G., & Frey, J.H. (1976). Reducing refusal rates for telephone interviews. Public Opinion Quarterly, 40, 66-78. Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, 32, 2, 4-20. Groves, R.M., & Couper, M.P. (1998). Nonresponse in household interview surveys. New York, Wiley. Heberlein, T.A., & Baumgartner, R.M. (1978). Factors affecting response rates to mailed questionnaires: A quantitative analysis of the published literature. American Sociological Review, 43, 447-462. IMPEL2 project – IMpact on People of Electronic Libraries. http://ilm.ac.uk/impel Kotler, P. (1994) Marketing management: analysis, planning, implementation and control. 8th ed. London, Prentice-Hall. Leeuwen, R. van and Leeuw, E.D. de (1999). I am not selling anything: experiments in telephone introductions International Conference on Survey Nonresponse, http://www.jpsm.umd.edu/icsn/papers/Deleeuw.htm Lynn, P., Turner, R., Smith, P. (1997). The effect of complexity and tone of an advance letter on response to an interview survey. Survey Methods Centre Newsletter, 17, 13-17. Peters, T. (1995) The pursuit of Wow! Every person’s guide to topsy-turvy times. Basingstoke, Macmillan. Webber, S. Marketing library and information services. February 2000 http://www.dis.strath.ac.uk/people/sheila/marketing Yin, R.K. (1988) Case study research: design and methods. Rev.ed. London, Sage. info:eu-repo/semantics/other