Prizes, economic aids and scholarships-grants as public relations techniques in the corporate social responsibility's service

Palencia-Lefler, Manuel . Prizes, economic aids and scholarships-grants as public relations techniques in the corporate social responsibility's service., 2007 In: Business Research Yearbook 2007. Global Business Perspectives. International Academy of Business Disciplines, pp. 452-459. [Book chapter]

Preview

PDF IABD2007_Prizes, economic aids and scholarships-grants as public relations techniques in the corporate social responsibility's service.pdf Download (1MB) | Preview

English abstract

Prizes, Economic Aids and Scholarships/Grants are public relations techniques because they promote a new form to see and to understand the organization, and they head for as much to the internal publics as to the external ones. They are a form of being interrelated with some concrete publics although their influence indirectly also arrives to many other publics. They are a form of communicating the restlessness of the organization regarding a social, cultural, educational or scientific problem. They are a form of social, cultural, tourist, educational or scientific promotion. Definitively, a form of CSR –Corporate Social Responsibility– that contributes financing projects that deserve that attention.

Spanish abstract

Premios, Ayudas y Becas son técnicas de Relaciones Públicas porque promueven una nueva forma de entender la organización, tanto hacia los públicos internos como externos. Son una manera de interrelacionarse con determinados públicos que indirectamente influyen a muchos otros públicos. Son una manera de comunicar hacia la sociedad la preocupación de la organización sobre temas sociales, culturales, turísticos, científicos o educativos. Con seguridad, contribuye a financiar su Responsabilidad Social Corporativa -RSC-.

Item type:	Book chapter
Keywords:	public relations, prizes, economic aids, scholarship-grants, relaciones públicas, precios, becas
Subjects:	F. Management. F. Management. > FB. Marketing. F. Management. > FD. Public relations. F. Management. > FF. Funding.
Depositing user:	Manuel Palencia-Lefler
Date deposited:	19 Jun 2011
Last modified:	02 Oct 2014 12:19
URI:	http://hdl.handle.net/10760/15820

Downloads

Actions (login required)

View Item