Inovação, gestão, marketing e tendência no mercado do livro by Paulo Faustino

JOCIS, JOCIS Inovação, gestão, marketing e tendência no mercado do livro by Paulo Faustino., 2022 [Review]

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English abstract

This work, by Paulo Faustino, makes us rethink the current paradigm of books. Nowadays, available not only in the physical shape, but they are vastly available in virtual platforms. It means that digital platforms have become primary means of distribution/acquisition. It is not the first, nor shall it be the last time someone wonders what the future of books will be. As Fernanda Ribeiro says in the Preface, the book is the “Vehicle for information and knowledge, an object of culture, work, and leisure”. However, today, the book she is talking about is fabricated at an industrial level with a seemingly merely lucrative purpose. This is the battle we face, for demand is transforming precisely due to the definition of the book Fernanda Ribeiro presented.

Item type:	Review
Keywords:	Marketing; book market; reading habits; publishing sector.
Subjects:	B. Information use and sociology of information > BJ. Communication B. Information use and sociology of information > BG. Information dissemination and diffusion. F. Management. > FB. Marketing.
Depositing user:	Dr. Nicoleta-Roxana Dinu
Date deposited:	29 Jun 2022 22:55
Last modified:	18 Jan 2023 12:02
URI:	http://hdl.handle.net/10760/43368

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