Marketing Research in Libraries and Information Centers

Dhananjay, Bhagwan Sutar Marketing Research in Libraries and Information Centers., 2017 . In Leveraging Digital Technology, 21 January 2017. [Conference paper]

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English abstract

The concept of marketing of information services and products has made a great impact on relationship of libraries, librarians and library users. The use of information sources, services and products has been accelerated through adoption of marketing strategies especially because of emergence of new technologies and availability of information in e-formats. This study highlight the important, scope and the various steps of marketing in the domain of Library and Information Centres The use of information sources, services and products has been accelerated through adoption of marketing strategies,

Item type:	Conference paper
Keywords:	Marketing, marketing research, Five laws of library science, marketing research process.
Subjects:	A. Theoretical and general aspects of libraries and information. > AA. Library and information science as a field. B. Information use and sociology of information > BG. Information dissemination and diffusion. F. Management. > FB. Marketing.
Depositing user:	Dr Dhananjay Bhagwan Sutar
Date deposited:	18 Sep 2023 19:02
Last modified:	18 Sep 2023 19:02
URI:	http://hdl.handle.net/10760/44756

References

Baker, Michael J. Ed (1984). Macmillan Dictionary of Marketing & Advertising, London: Mth Macmillan Press LTD.p.123.

Yadin, Daniel (2006). Ed.1. The International Dictionary of Marketing Ed.1 London; Kogan Page Ltd.p.336.

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