Social Media Live Streaming (SMLS) para medios digitales: protocolo de análisis y estudio de caso.

This report aims an analysis protocol that allows us to analyze the use of SMLS, as interactive video on social networks, by the news media. Thanks to the protocol developed in this work, we have been able to characterize 127 live broadcasts through social networks made by the main Chilean television news outlets TVN 24 Horas, CNN Chile, Teletrece and Meganoticias on Facebook Live, YouTube Live, Periscope/Twitter and Instagram Live during the 2020 National Plebiscite.

The analyzes are carried out by applying the Social Media Live Streaming Content Analysis Matrix (MACSMLS), which has a series of dimensions, indicators and codings that allow contextualizing the results of case studies of highly informative events.