Blogging to raise awareness: the DrugScope experience

Welsh, Anne Blogging to raise awareness: the DrugScope experience. NHS National Library for Health Knowledge Management Specialist Library, 2005. [Journal article (Unpaginated)]

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English abstract

This article describes how the DrugScope blog has been used to highlight the organisation's collection of evidence-based alcohol and other drug (AOD) material. It discusses the fine line between information provision to raise awareness and marketing.

Item type:	Journal article (Unpaginated)
Keywords:	blogging, Web 2.0, Library 2.0, case studies
Subjects:	F. Management. > FB. Marketing. L. Information technology and library technology > LC. Internet, including WWW.
Depositing user:	Anne Welsh
Date deposited:	19 Jan 2007
Last modified:	02 Oct 2014 12:05
URI:	http://hdl.handle.net/10760/8734

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