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Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες

Τσαλκιτζη, Θαλεια (2002) Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες. . In 11ο Πανελλήνιο Συνέδριο Ακαδημαϊκών Βιβλιοθηκών, Λάρισα (GR), 2002. [Conference Paper]

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Alternative Locations: http://abekt.lib.ucy.ac.cy/synedria/11psab/11psab039.pdf

Abstract(s)

This paper presents the way the Greek Academic Libraries can adopt effectively marketing techniques focusing on their users and the quality of their services.

Η εργασία έχει ως σκοπό να παρουσιάσει τον τρόπο με τον οποίο οι ελληνικές ακαδημαϊκές βιβλιοθήκες μπορούν να υιοθετήσουν αποτελεσματικά τις τεχνικές του μάρκετινγκ προκειμένου το έργο τους να εστιάζεται τόσο στο χρήστη όσο και στην ποιότητα των υπηρεσιών που του προσφέρονται.

Item Type:Conference Paper
Keywords:Ελληνικές Ακαδημαικές Βιβλιοθήκες, Ποιότητα Υπηρεσιών, Μάρκετινγκ, Greek Academic Libraries, Service Quality, Marketing
Subjects:D. Libraries as physical collections. > DD. Academic libraries.
F. Management. > FB. Marketing.
Full Metadata:Show all fields
ID Code:10246
Deposited By:Andreou, Andreas K.
Deposited On:20 Jun 2007
Last Modified:19 Nov 2008 12:56
Statistics:View statistics for this eprint

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