Shachaf, Pnina and Hara, Noriko Behavioural complexity theory of media selection: A proposed theory for global virtual teams. Journal of Information Science, 2007, vol. 33, n. 1, pp. 63-74. [Journal article (Paginated)]
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English abstract
This study proposes a behavioural complexity theory for media selection in global virtual teams. This theory captures multiple contingencies into one holistic approach to media selection. Unlike existing linear and mechanistic theories of media selection, this heuristic theory moves away from the universal models that were previously proposed. The behavioural complexity theory assumes ambiguity and complexity of the media selection process in a nonlinear, organic, and holistic way. Behavioural complexity theory of media selection emphasizes the role of media repertoire, the ability of individuals to differentiate situations according to multiple contingencies, and their flexibility to effectively use multiple media in any particular situation. This theory is examined in a context of exploratory case study of global virtual teams’ media selection in one of the leading fortune 500 corporations.
Item type: | Journal article (Paginated) |
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Keywords: | behavioral complexity, behavioural complexity, media selection, global virtual teams |
Subjects: | B. Information use and sociology of information > BG. Information dissemination and diffusion. |
Depositing user: | Pnina Shachaf |
Date deposited: | 03 Dec 2007 |
Last modified: | 02 Oct 2014 12:10 |
URI: | http://hdl.handle.net/10760/10781 |
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