Jerotijević, Ljubica Kupovina, čitanje i oglašavanje knjiga u Srbiji. Glasnik Narodne biblioteke Srbije, 2006, n. 1, pp. 97-103. [Journal article (Paginated)]
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English abstract
The aim of this text is to introspect in the most precise way a structure of book market. It presents results of data gathered – opinions, attitudes and expectations of Belgrade's concerning buying, reading and publicizing books. For this purpose, a specially designed semi-standardized interview was used. All information were collected directly through personal contacts, and no previously prepared answers were offered. The survey was conducted on the territory of Belgrade, among six selected groups, drawn on the basis of sex and age. As for the education level and personal income – they are around the average or above it. Members of groups could become only persons who read and buy books. A special interest was taken in market conditions, in ways of publicizing, and in places where books are being bought or read.
Serbian abstract
Ovaj tekst nastoji da što preciznije sagleda strukturu tržišta knjiga. S tim u vezi, bavi se analizom prikupljenih poda taka – mišljenja, stavova i očekivanja Beograđana na temu kupovine, čitanja i oglašavanja knjiga, pri čemu je korišćen polustandardizovani, za ovu svrhu posebno sastavljeni intervju. Sve informacije su dobijene neposredno, ličnim kontaktom, a da pritom nije bilo ponuđenih odgovora na postavljena pitanja. Ovo istraživanje sprovedeno je isključivo na teritoriji grada Beograda, među šest selekcionih grupa, odabranih na osnovu pola i starosne dobi. Što se ličnog obrazovanja i prosečnih prihoda ispitanika tiče – oni se kreću u proseku ili iznad njega dok su u intervjuisanu grupu mogli da uđu samo oni građani Beograda koji čitaju i kupuju knjige. Poseban osvrt u tekstu određuje uslove u kojima tržište funkcioniše, tj. vidove oglašavanja, mesta kupovine, odnosno čitanja knjiga.
Item type: | Journal article (Paginated) |
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Keywords: | Kupovina, čitanje, oglašavanje knjiga, Srbija; Buying, reading, publicizing books, Serbia |
Subjects: | E. Publishing and legal issues. > EC. Book selling. |
Depositing user: | Biljana Kosanovic |
Date deposited: | 19 Mar 2008 |
Last modified: | 02 Oct 2014 12:11 |
URI: | http://hdl.handle.net/10760/11296 |
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