|Vanderlei Batista dos, Vanderlei (2007) Una propuesta de marketing para un archivo institucional. [Journal Article (Print/Paginated)]
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Alternative Locations: http://pergamo.pucp.edu.pe/alexandria/files/alexandria/numero_actual49/Una_propuesta_de_marketing.pdf
Abstract(s)
This work analyzes the traditional archival practices and proposes innovations about this topic. The traditional archivist education and training process underlines the treatment and use of the historical documents. In this address, the Institution do not pay attention to the archivist working process developed during the other phases of the life cycle of historical documents. For this reason, this work proposes a program of marketing, focusing mainly on promotional issues. Stressing on the benefits of using the historical archive information, this work is very useful to improve administrative practices such as planning and taking decisions.
El artículo expone un análisis sobre la enseñanza de la archivología tradicional planteando que está dirigida al tratamiento y uso de los acervos históricos, haciendo que la institución valorice poco la acción del archivista en las demás fases del ciclo de vida del documento. En consecuencia propone un programa de marketing orientado específicamente a la promoción, en el sentido de mostrar los beneficios de uso de la información archivística en la práctica administrativa de planeamiento y en la toma de decisiones.
| Item Type: | Journal Article (Print/Paginated) |
|---|---|
| Keywords: | Archives, records management, marketing, archivistics, archives administration, archivists |
| Subjects: | D. Libraries as physical collections. > DL. Archives. F. Management. > FB. Marketing. J. Technical services in libraries, archives, museum. |
| Full Metadata: | Show all fields |
| ID Code: | 11835 |
| Deposited By: | Alexandria, Equipo Editorial |
| Deposited On: | 05 Nov 2007 |
| Last Modified: | 19 Nov 2008 12:57 |
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