Methoden der Erhebung von Nutzerdaten und ihre Anwendung in der Suchmaschinenforschung

Höchstötter, Nadine . Methoden der Erhebung von Nutzerdaten und ihre Anwendung in der Suchmaschinenforschung., 2009 In: Handbuch Internet-Suchmaschinen: Nutzerorientierung in Wissenschaft und Praxis. Akademische Verlagsgesellschaft AKA, pp. 175-203. [Book chapter]

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English abstract

This article gives an overview of how to obtain and process usage data from web search engines.

German abstract

Das Internet bietet mit seinen verschiedenen Serviceleistungen eine breite Plattform für die Erhebung und Auswertung von Nutzerdaten. Durch diese Technologie sind nicht nur mehr Daten vorhanden, sondern auch neue Daten, die früher nicht bekannt waren oder nur schwer erhoben werden konnten. Detaillierte Kaufhistorien in online Shops sind nur ein Beispiel. In diesem Kapitel werden verschiedene Datenerhebungsmethoden aufgelistet und erklärt. Die Anwendung dieser Methoden wird im Anschluss am Beispiel der Erhebung von Daten bei der Nutzung von Suchmaschinen im Internet veranschaulicht.

Item type: Book chapter
Keywords: Suchmaschinen, Datenerhebung, Nutzerverhalten
Subjects: L. Information technology and library technology > LS. Search engines.
Depositing user: J. H.
Date deposited: 16 Jan 2009
Last modified: 02 Oct 2014 12:13
URI: http://hdl.handle.net/10760/12739

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